Rare Breed: A Guide to Success for the Defiant, Dangerous
Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.
An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold. Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their personal experience and insights to this “outside the box” business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds.
The authors outline how Rare Breeds can use seven traits that are often considered shortcomings—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—as tools for creation and growth.